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AutoPets: Pioneering a New Era in Automotive Sales & Remarketing
Welcome to a revolutionary approach that transforms how dealerships connect with customers. AutoPets isn't just another service—it's an unprecedented sales channel that integrates vehicle purchases with the powerful emotional bond between owners and their pets and thier digital bio data.
Today, we'll explore how this first-mover advantage creates unparalleled customer loyalty, drives repeat business, and differentiates your dealership in ways your competitors haven't even imagined.
Today's Agenda: Unlocking the Pet Owner Market
The Pet-Owning Market Opportunity
Understanding the massive scale and emotional connection of pet owners in the UK automotive market.
The AutoPets Revolution
Exploring how AutoPets creates a new sales paradigm by building relationships beyond the showroom transaction.
Driving Value & Future Sales
Examining how AutoPets delivers unprecedented competitive advantage and creates a natural upgrade cycle.
Partnership & Implementation
Outlining next steps for seamless integration and maximizing your dealership's success.
The Untapped Goldmine: Pet Owners & Their Driving Habits
23M+
UK Pet-Owning Households
Approximately 60% of all UK households proudly own a pet
7M+
Weekly Dog Travelers
Dog owners who travel with their pets at least once per week
75%
Brand Switchers
Car buyers who switch brands when purchasing a new vehicle
Millions of pet owners are looking for vehicles that accommodate their pets, whether it's a small city car for a cat carrier or a spacious SUV for a large dog family. This presents a unique opportunity to cross-sell and upsell multiple car brands and models based on varying pet sizes and needs all linked to the pets microchip profile.
How AutoPets Creates a New Sales Paradigm
Lifetime Relationship
Sustained engagement from purchase through LTV years of ownership
Pet Recovery Club Core
Holistic ecosystem dedicated to pet safety and wellness growth
Emergency Veterinary Care
Immediate treatment following vehicle accidents
AutoPets isn't just an add-on; it's a direct conduit for sustained engagement with pet owners throughout their vehicle ownership journey. At its foundation is the Pet Recovery Club—a comprehensive ecosystem that builds trust through ongoing value.
The game-changing innovation? Immediate veterinary care after accidents. When chaos ensues and drivers may be injured, AutoPets ensures pets receive vital treatment without financial or logistical hurdles—even if the owner is receiving medical attention themselves.
This is a first of it's kind in pets in transit support adding logistical intelligence.
While standard car insurance, breakdown and car hire providers systematically exclude pets from recovery and replacement vehicle protocols, AutoPets introduces the first-of-its-kind 'Logistical Intelligence' layer to ensure pet-friendly onward travel and immediate emergency care.
The Critical Gap: Pet Care During Vehicle Emergencies
Accident Occurs
Vehicle collision creates chaos and confusion for both owners and pets
Owner Receives Treatment
Human passengers may require immediate medical attention, leaving pets vulnerable
Financial Barrier
Emergency vet treatment typically requires immediate payment before care begins
Critical Time Window
Delays in treatment can significantly impact pet recovery outcomes
While the automotive industry has addressed human safety comprehensively, the welfare of pets during emergenciesincluding breakdowns and hire cars remains largely overlooked. This gap represents both a serious concern for pet owners and an unprecedented opportunity for forward-thinking dealerships to provide a solution that resonates deeply with customers.
Your Dealership's Competitive Edge: Loyalty & Differentiation
Emotional Connection
Engage customers on a deeper level by addressing their concern for beloved pets, fostering loyalty rarely seen in automotive retail and increasing customer lifetime value.
Market Differentiation
Establish your dealership as the definitive "pet-friendly" choice, attracting a loyal demographic overlooked by competitors and creating a unique selling proposition in a crowded market.
Purchase Influence
Provide a compelling, emotional incentive for customers to choose your dealership over competitors, standing out in a market where 75% of UK car buyers regularly switch brands.
By embracing AutoPets, your dealership transforms from a transaction-focused business into a values-aligned partner that understands what truly matters to customers. This shift creates the foundation for sustained competitive advantage that's difficult for competitors to replicate quickly.
Driving Future Upgrades: A New Sales Channel
Initial Purchase
Small to mid-size vehicle with AutoPets membership
Pet Growth
As puppies become adult dogs, space needs increase
Vehicle Upgrade
Opportunity to sell larger, more suitable vehicles
Lifestyle Evolution
Growing families need more space for pets and people
AutoPets creates a continuous sales channel by establishing an ongoing relationship with customers. As puppies grow into large dogs, pet owners must upgrade their vehicles to accommodate changing needs. Your dealership can proactively market larger car sizes and models directly to existing customers at precisely the right moment.
This natural growth path builds a predictable, organic upgrade pipeline that competitors simply don't have. It's not just about the initial sale—it's about securing the second, third and fourth vehicle purchase through genuine relationship building. Utilising intelligent bio data across our groups multiple omnichannels we create a un paralled LTV loyalty brand.
Optimizing Your Vehicle Marketing & Sales
Promote Pet-Friendly Features
Highlight vehicle attributes that pet owners value most:
  • Spacious cargo areas with low loading heights
  • Durable, easy-clean interior materials
  • Integrated climate control zones
  • Built-in pet restraint systems
Online Remarketing Advantage
Stand out in digital listings with:
  • Pet-friendly vehicle designations
  • AutoPets membership bundling options
  • Targeted marketing to pet owner segments
  • Higher-value used car positioning
AutoPets allows you to reframe how you market vehicles both in-person and online. Instead of generic features, you can focus on specific benefits that resonate deeply with pet owners, creating more compelling reasons to purchase and enabling premium pricing strategies based on genuine added value.
Seamless Integration Models for Your Dealership
Included Membership
Bundle AutoPets with every new or approved used vehicle sale as a standard value-add that distinguishes your dealership.
Premium Add-On
Offer AutoPets as a high-value optional upgrade, creating additional revenue while providing genuine customer benefit.
Strategic Referral
Implement a robust referral program that drives new revenue streams while expanding your customer network.
Joint Marketing
Collaborate on campaigns promoting pet safety and travel, leveraging combined reach for maximum impact.
Our team provides comprehensive implementation support, including dedicated training for your sales staff, robust digital integration tools, and ongoing optimization guidance. The system is designed for minimal disruption to your existing operations while maximizing the sales and loyalty benefits.
Comparative Market Advantage Analysis
Research conducted across pilot dealerships demonstrates the significant competitive advantage AutoPets provides. The most dramatic improvements appear in emotional engagement and market differentiation—two areas traditionally difficult for dealerships to influence.
These metrics translate directly to bottom-line results, with AutoPets marketing reporting an average 27% increase in customer retention and 38% higher likelihood of securing the next vehicle purchase compared to traditional dealerships.
The Data Cloud: Following the Life of the Pet
AutoPets leverages an intelligent data cloud, powered by microchip registration databases, to track the unique journey of each pet. This creates an unparalleled system for understanding pet owner needs and proactively engaging customers throughout their pet's life, thereby establishing a continuous, organic sales loop for your dealership.
Pet Microchip Registration
Initial registration of pet details and owner information.
Ownership Changes Detected
Automatic system alerts for updates in pet ownership records.
New Owner Identification
Verification and profiling of the new pet keeper as a warm lead.
Targeted Marketing & Sales
Omnichannel outreach tailored to the new owner's potential needs.
Case Study: The Bobby Effect
Bobby, a charming Springer Spaniel, recently found a new home after his previous owners, the Davies family, moved to a smaller flat.
The AutoPets system, integrated with microchip databases, instantly flagged the change in Bobby's primary keeper from the Davies to a new family, the Millers.
The Millers, identified as prospective pet owners, were then seamlessly onboarded into our omnichannel marketing funnel.
Our Pet Identity UK Microchip Data Bio captures all the pet details, vet details, and the owner details, address, email and multiple contact numbers.
Our Pet Recovery Club Service captures all of the above plus the families current car/cars detail including registration, brand, size, colour, regular drivers of the vehilces, alternative address, car insurance provider, pet insurance cover and breakdown assitance cover service providers.
"Welcome, Millers! Did you know Bobby's previous family saved over £1,400 on their pet-friendly Ford Kuga with AutoPets? Visit your nearest AutoPets Approved dealership to find a similar deal and ensure Bobby travels in comfort and safety!"
This targeted, value-driven message, delivered via email and social media, highlights tangible savings and addresses the Millers' likely concern for Bobby's well-being, motivating them to visit an AutoPets Approved dealership. This demonstrates how the data cloud transforms a simple change of address into a powerful sales opportunity.
The PCP Subsidiser: Offsetting £1,480+ in Ownership Costs (The Bobby Effect) example
This package effectively covers nearly 4 months of an average £375pcm car finance agreement, making your dealership’s offer unbeatable for any pet owner.
Professional Reviews: The Pet-Centric Standard
Beyond the Engine
We provide professional video and written reviews focusing on critical features for pet owners: load heights, interior durability, and climate control.
Immediate & Scalable Reach
Our reviews are pushed via omnichannel marketing to an active database of 30,000+ verified pet owners, with a total addressable market of 25 million microchipped pets across the UK.
Logistical Intelligence
By testing premium vehicles like BMW or Land Rover through the eyes of a pet owner, we provide the 'Standard of Care' data that traditional car magazines simply ignore.
Precision Data
We don't just review; we match cars to owners based on their specific pet's breed, size, and life-cycle data, ensuring a perfect fit every time.
Contact us to feature your brand's latest models in the next AutoPets Professional Review cycle.
Seize Your First-Mover Advantage Today
Unparalleled Competitive Edge
Be the first in your market to offer this revolutionary approach to customer loyalty and retention
Deeper Customer Relationships
Transform transactions into lasting connections based on shared values of family and care
Predictable Upgrade Pipeline
Create a natural sales cycle that drives customers back to your showroom as their pets grow
Immediate Implementation
Our dedicated team ensures smooth integration with your existing sales processes within weeks
This is more than an opportunity—it's a paradigm shift in how dealerships build lasting relationships with customers. AutoPets provides the emotional connection that transforms one-time buyers into lifetime clients.
Schedule your strategic partnership discussion today to secure your position at the forefront of this automotive sales revolution. Contact us at enquiries@vetecom.co.uk or call 0800-9751960 to begin your journey.
Outmaneuvering Market Challenges:
AutoPets vs. Traditional Platforms
Dealers face a "perfect storm" of rising operational costs, with 90% reporting it as their top challenge. AutoTrader's growing average revenue per retailer (ARPR) further strains budgets, with some dealers seeing monthly bills rise by over £200.
AutoPets delivers a strategic advantage by reducing costs, enhancing value, and building lasting customer relationships that traditional platforms cannot match.
Contact us at enquiries@vetecom.co.uk or call 0800-9751960 to begin your journey.
Autopets Partner Association is a trading division of the Autopets digital vehicle remarketing group.
BuBo Holdings Ltd, Liverpool, England L31 2HB